Infant feeding service

The infant feeding service provides advice and support to parents and parents to be about breastfeeding, bottle feeding and nurturing their baby. The service provides information enabling each mother to make informed choices regarding feeding their baby.

All the staff are trained to the UNICEF UK Baby Friendly Initiative (BFI) accredited standard and offer:

  • one-to-one support through the health visiting service
  • telephone support via a helpline
  • face to face support at baby feeding support groups called Baby Feeding Cafes based at local children's centres in the borough of Redbridge.

Infant feeding advisors endeavor to contact all new mothers to offer information and support with regards to feeding their baby. If telephone contact is not possible, then information regarding local baby feeding cafes is posted to the family. Infant feeding advisors provide telephone support regarding feeding baby, responsive feeding and tips for breastfeeding.

For parents who choose to give their baby formula milk, the infant feeding advisors discuss recommendations regarding the safe preparation of artificial baby milks and give parents information so that they can make an informed choice about infant feeding.  The health visiting teams, borough-based children's centres and infant feeding team's role is to:

  • support pregnant women to recognise the importance of breastfeeding and early relationships for the health and well-being of their baby
  • enable mothers to continue breastfeeding for as long as they wish
  • support mothers to make informed decisions regarding the introduction of foods or fluids other than breastmilk
  • support parents to have a close and loving relationship 

Patient information

Contact our service in Redbridge

Infant feeding service, early intervention service
1st Floor, Bernard House
52-54 Peregrine Road

Tel: 020 8822 4157
Fax: 020 8822 4125
SMS/Text: 07702 919 345 (Text only service)
Opening times: Monday to Friday, 9am-5pm

Combined support groups for breast and bottle fed babies called ‘Baby feeding cafes’ are located at a number of children's centres and clinics in the boroughs. Please contact the service for further details.

For parents in Redbridge

In Redbridge the children's centres, NELFT's Redbridge health visiting team and the Redbridge infant feeding team have worked together and gained full Baby Friendly accreditation from UNICEF’s BFI. The UNICEF UK BFI encourages a strong mother-baby relationship as the foundation for a baby’s future health and well-being. Breastfeeding supports this loving bond and makes a vital difference to health. Support for these relationships is important for all babies, not only those who are breastfed.

Redbridge antenatal breastfeeding workshops – open to all new parents in the borough.
Redbridge Baby feeding cafes – all mothers and babies are welcome to join us for a drink and a chat. We will be able to answer any questions you have about feeding your baby. Leaflets available are:

Off to the best start – Important information about feeding your baby

Principles of positioning and attachment – information sheet. 

Guide to bottle feeding

Vitamin D information sheet for new mothers, babies and children under 5
Starting solids – a guide to the when, how and what of starting solid food. 
Redbridge guide to tongue tie division (frenulotomy) for babies.
Please read the additional information page for useful links.

Breastfeeding helplines:

National Breastfeeding helpline
Open every day of the year 9.30am-9.30pm
Tel: 0300 100 0212

The National Breastfeeding Helpline is a helpline run in collaboration with the Breastfeeding Network (BfN) and the Association of Breastfeeding Mothers (ABM). All the volunteers answering calls are mums who have breastfed, and all have received extensive training in breastfeeding support. Calls are diverted to the next available ABM or BfN volunteer. Support is also available in Welsh via the National Breastfeeding Helpline. The helpline is funded by the Department of Health.

Breastfeeding Network supporter line in Bengali / Sylheti
Open 9:30 am to 9:30 pm, 7 days a week.
Tel: 0300 456 2421

Breastfeeding support available for Bengali and Sylheti speakers. If a volunteer is not available to take your call, a message can be left and someone will get back to you.

Breastfeeding support in Telugu and Hindi
Open 9:30 am to 9:30 pm, 7 days a week
Tel: 0300 330 5469

Breastfeeding support available for Telugu and Hindi speakers.

Drugs in Breastmilk Helpline
Tel: 0844 412 4665

The Drugs in Breastmilk Helpline was set up by the BfN (Breastfeeding Network) in response to the number of calls received concerning medication. The Drugs in Breastmilk Helpline is run on a voluntary basis by a pharmacist who is also a BfN registered breastfeeding supporter.